Marketing Programs Connect Merchants to the Community

Rappaport believes that a strong marketing program is vital to the success of our shopping centers, and we believe it is an important element of the property management service we provide.

Our marketing activities reflect the individual character of the centers we manage and are founded on a “good neighbor” approach. These activities include forming partnerships with local schools, providing space for non-profit events, sponsoring local youth sports, donating thousands of dollars each year to area schools, supporting law enforcement and local fire departments. Our marketing programs can also include group advertising opportunities for our merchants, informative workshops, direct mail campaigns, on-site events, promotions, internet ads and cable and radio advertising.

Bull Run Plaza